Marc Jacobs Fragrance is now casting models
Marc Jacobs just showcased his Spring 2020 collection at New York Fashion Week. Now, the designer is looking for models for his upcoming fragrance campaign and he wants you to be the face of the brand.
The company has announced an open casting call inviting anyone interested to participate. The rules to be considered are simple: post a video of yourself on Instagram explaining what’s “perfectly imperfect about you” followed by the hashtag #whatisperfect, while also tagging @MarcJacobsFragrances.
“It’s all about embracing who you truly are, being your perfect self. Whatever that may mean to you, we want to see it,” the official description reads. Those selected will also have the opportunity to come to a Marc Jacobs Fragrance photoshoot in London.
This isn’t the first time the designer has held an open casting call. It is, in fact, part of his ongoing #CastMeMarc project, that has successfully recruited several new talent from all over the world. The selected models have gone on to star in huge campaigns alongside the likes of Missy Elliott, Marilyn Manson, and Cher.