$1,000 Milkbone Commercial Casting Dog and Owner

Project Casting

Donna Grossman Casting is casting talent for an upcoming commercial filming in New York City.

Milk-Bone is a brand of dog biscuit. It was created in 1908 by the F. H. Bennett Biscuit Company, which operated a bakery on the Lower East Side of New York City.Originally named Maltoid, the biscuit was a bone-shaped treat made from minerals, meat products, and milk. Sometime between 1915 and 1926 the biscuit was simply named “Milk-Bone”, owing to the high composition of cow’s milk.In 1931 the bakery was acquired by the National Biscuit Company (now Nabisco). The biscuit was the only Bennett product carried over after the acquisition.

Over the next few decades, the Milk-Bone was expanded to include a number of different flavors, such as chicken and beef. The marketing focus was also shifted from Milk-Bone being merely a dog treat to a product that promoted cleaner teeth and better breath. Nabisco, under the ownership of Kraft Foods, sold the Milk-Bone rights over to Del Monte Foods of San Francisco, California, in May 2006.

Donna Grossman Casting recently posted the following casting call on the Facebook Page for a print shoot in New York City:

DOG and OWNER CASTING CALL in NYC for Milk-Bone. (PRINT SHOOT)

Donna Grossman Casting needs a 40-65 year old man who owns a Great Dane. (union/non union)

We also need a teenage girl 13-16 (African-American, Asian, Hispanic) who owns an 11-15 month old small to medium sized dog/puppy. (union/non union)

Send a picture of the owner and the dog to [email protected]com

This project is all about the real relationship between the dog and it’s owner.

If chosen for the final shoot you will be paid $1000.00 for the shoot day plus more if your shots are used in the advertising project. The casting and the shoot are this week in New York City.

Casting Tuesday in NYC by appointment. Shoot Thursday or Friday of this week.


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