How does the YouTube algorithm work?
YouTube is the second largest website in the world, behind only Google. And like Google, YouTube has an algorithm that controls what videos are seen by the platform’s 2 billion monthly active users. The algorithm is designed to maximize watch time on the site and keep viewers engaged. That’s good for YouTube, but how does it impact content creators? In this post, we’ll take a deep dive into how the YouTube algorithm works and how you can use it to your advantage as a content creator.
What is YouTube?
YouTube is a video-sharing platform where users can upload, view, and share videos. The site has been around since 2005 and was purchased by Google in 2006 for $1.65 billion. YouTube is now the second largest website in the world after Google.
How does the YouTube algorithm work?
The YouTube algorithm is constantly changing, but three main factors have remained constant since the platform launched in 2005: engagement, upload frequency, and watch time.
Engagement includes things like likes, dislikes, comments, and shares. The more engaged viewers are with your content, the more likely it is to be recommended by YouTube.
Upload frequency is self-explanatory—it’s the number of videos you upload to your channel. The more videos you have, the greater the chance of one of them being recommended by YouTube.
Watch time is the total amount of time spent watching your videos divided by the number of views. The longer viewers watch your videos, the more likely they are to be recommended by YouTube.
How do you beat the algorithm on YouTube?
While the YouTube algorithm is designed to keep viewers engaged, there are ways to beat it. The most common way is to create evergreen content—content that’s relevant no matter when it’s watched. This could be a how-to video, an unboxing video, or a product review.
Another way to beat the YouTube algorithm is to upload regularly. This keeps your channel active and makes it more likely that your videos will be recommended. You don’t have to upload every day, but try to maintain a consistent schedule.
Finally, you can use annotations and cards to keep viewers engaged with your content. Annotations are clickable links that you can add to your videos, and cards are like annotations but they appear as images. Both can be used to send viewers to your website, other videos on your channel, or even to make a purchase.
While the YouTube algorithm may seem like a mystery, there are ways to use it to your advantage. You can engage viewers and beat the algorithm by creating evergreen content, regularly uploading, and using annotations and cards.
Does commenting on YouTube help the algorithm?
Yes, commenting on YouTube helps the algorithm. When you comment on a video, your username is linked to your channel. This exposes your channel to new viewers who may not have found you otherwise.
In addition, comments show YouTube that you’re engaged with the platform. The YouTube algorithm favors active and engaging channels, so commenting on videos is an excellent way to improve your chances of being recommended.
Finally, comments also help increase watch time. The longer viewers watch your videos, the more likely YouTube will recommend them. So if you can get viewers to comment on your videos, you’re more likely to beat the algorithm.
How much money do you make per 1000 views on YouTube?
This depends on several factors, including your geographical location and the type of ads you run. You can generally expect to make $1-2 per 1000 views on YouTube. If you’re in the United States, you can expect to make slightly more than in another country.
The YouTube algorithm may seem a mystery, but there are some key factors you can control as a content creator. By focusing on engagement, upload frequency, and watch time, you can increase your chances of being recommended by YouTube and reaching a larger audience. Keep this in mind as you produce content for your channel, and you’ll be well on your way to success on YouTube.
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