Entertainment NewsWhat You Need to Know about the SAG-AFTRA Code of Ethics for...

What You Need to Know about the SAG-AFTRA Code of Ethics for Personal Managers


The SAG-AFTRA Union has released a Personal Manager Code of Ethics and Conduct

SAG-AFTRA has unveiled its Personal Manager Code of Ethics and Conduct, a set of guidelines the union hopes will promote honest and ethical relationships between its members and their managers.

This is the first step for the Union to provide a sense of ethical guidelines for managers. They previously worked closely with talent agencies and provided a framework that members and talent agents should follow.

The guidelines create distinctions between what a manger does and what an agent is supposed to do. They point out that managers hould not also be agents and that managers should help find members agents.

A copy of the Personal Manager Code of Ethics and Conduct can be viewed at www.sagaftra.org/managers.

The provisions include:

  • Putting the member’s interests above their own and not deriving personal gain at member’s expense.
  • Being truthful and acting in an honest, ethical and appropriate manner.
  • Acknowledging they will not solicit employment for their client, except under the control and direction of a franchised agent.
  • Encouraging SAG-AFTRA member clients to uphold their obligations to the union.
  • Keeping SAG-AFTRA member clients’ funds segregated in an escrow or trust account.
  • Never using self-renewing provisions or collecting upfront/advance fees or charges of any kind.
  • Respecting and supporting the relationship SAG-AFTRA members have with their talent agents.
  • Not being licensed by any state as a talent or employment agency.
  • Assisting a SAG-AFTRA member client’s search for a talent agent.
  •  Agreeing to arbitrate disputes through SAG-AFTRA.

“The establishment of the Personal Manager Code of Ethics and Conduct is a true ‘win-win,’ assuring important protections for SAG-AFTRA members while providing significant and meaningful benefits to our listed personal managers,” said SAG-AFTRA chief operating officer and general counsel Duncan Crabtree-Ireland.

Manager Gerry Pass of Chrome Artists Management said he was excited about the new guidelines.

“Today marks a great step forward in honest and ethical talent representation,” he said. “This is SAG-AFTRA’s recognition of the vital work that managers do on behalf of actors, while at the same time we see all talent managers held to a higher standard.”

Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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