Social Media Influencers From The United Kingdom Will Soon Be Required To Disclose When A Picture Has Been Edited.
It will be prohibited to fail to identify altered images.
Last year, Norway passed a new regulation that made it unlawful for social media influencers and marketers to fail to disclose when their sponsored postings on social media have been edited. The effort to combat the growing number of issues with mental health was prompted by social networking sites, as well as the rising instances of body dysmorphia.
In response to Norway's new legislation, the United Kingdom is also going similarly. A bill currently being discussed in the House of Commons says that digitally altered pictures of faces and bodies must include a logo. M.P.'s within the Health and Social Care Committee is promoting the new legislation to change body standards that presently influence a Gen Z audience.
The new legislation also states that the marketing of cosmetic services, such as dermal fillers, should be tightly controlled, with a mental health background check for those who want to book a procedure. According to the BBC, former health secretary Jeremy Hunt, chairing the group, stated: "We heard of some distressing experiences with procedures carried out with no questions asked."
It's unclear how the U.K. will punish people who don't follow the new regulation, but in 2017, France also passed a new photoshop legislation. It requires any commercial image that has been modified to include a written notice stating "edited photograph." The fine for breaking the rule may be up to €37,000 ($38,000) or 30% of the ad's cost.
In the U.K., no dates for the new legislation's activation have been set, but it is expected to take effect very soon.
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