'The Walking Dead' Ratings Continue to Fall

The Walking Dead has a major ratings problem. Week after week, the ratings for The Walking Dead have continued to drop.

Following the summer spinoff series, The Walking Dead has continued to showcase more zombies than ever before, new enemies and a ton of drama. While the franchise seems to be getting bigger The Walking Dead ratings are sinking, and it has led to a drop in stock price for the AMC company. Just by looking at the first two episodes of The Walking Dead Season 6, it's hard to understand why AMC is so nervous. The premiere brought in 14.6 million in total viewers and hit the key demographic of 18 to 49 with 9.4 million. The second episode went down from the premiere, with 12.2 million viewers overall and 7.8 million in the 18-49 demographic. While, ratings tend to decrease after the premiere episode always tend to drop, the biggest issue is the fact that the the ratings for this season of The Walking Dead are not as impressive as the previous seasons, and it has stockholders worried. In fact, after last week's episode aired to lower-than-usual numbers again, AMC's stocked plummeted. According to Deadline, AMC's stock dropped 6.3%. That means someone out there just lost millions. The Walking Dead's ratings for the first episode of season 6 show that the overall audience has grown by 33% and the viewers in the target demographic grew by 36% percent after the numbers for the DVR were added to the ratings. But, that's not great for advertisers, whose revenue from buying commercial time from AMC are not increased by DVR viewing. But, it is important to point out that ratings can increase after competition finally dies down. The Walking Dead has been competing against major Sunday Night Football matches such as the New England Patriots and the Indianapolis Colts, the rivalry which brought forth the scandal "DeflateGate" to the limelight. And, The Walking Dead was competing against the MLB World Series race. The Walking Dead ratings will most likely increase once baseball seasons ends and less popular football games air on Sunday nights. But, Wall Street is not taking any bets and if audiences continue to grow tired of The Walking Dead, expect major changes to happen in the near future. The Walking Dead airs on Sunday nights at 9 p.m. ET on AMC.

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