Search

Marvel CEO Doesn't Believe Female Superheroe Movies Are Profitable

Marvel CEO doesn't believe in female superheroes.

Marvel CEO Ike Perlmutter strongly believes female superheroes are not profitable. An email exchange between Perlmutter and Sony CEO Michael Lynton has been made public after WikiLeaks uploaded new content from the Sony hack. Here's what Perlmutter sent Lynton, presumably a follow-up to a conversation the men had about whether or not to make more "female movies."
"From: "IP"  To: "Lynton, Michael" Subject: Female Movies Date: Thu, 7 Aug 2014 05:32:50 -0400 Michael, As we discussed on the phone, below are just a few examples.  There are more. Thanks, Ike 1.  Electra (Marvel) – Very bad idea and the end result was very, very bad. http://www.boxofficemojo.com/movies/?id=elektra.htm 2.  Catwoman (WB/DC) - Catwoman was one of the most important female character within the Batman franchise. This film was a disaster.  http://www.boxofficemojo.com/movies/?id=catwoman.htm 3.   Supergirl – (DC) Supergirl was one of the most important female super hero in Superman franchise. This Movie came out in 1984 and did $14 million total domestic with opening weekend of $5.5 million. Again, another disaster.
Best,
Ike"
The analysis of "female movies" seems pretty narrow minded. 'The Hunger Games' is an extremely profitable movie franchise that is led by a female character, and while Katniss is not a superhero, she is certainly described as one. Either way, it may be a very long time before Marvel ever puts forth a female super hero movie but, at least we know why.
Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.