A decade after Kylie Jenner first appeared on the reality show "Keeping Up with the Kardashians," the youngest member of the Kardashian Jenner family is second to Kim Kardashians network. According to reports, she is on track to become the wealthiest member of the Kardashian-Jenner family.
Driven by sales of her signature makeup line and cosmetics company, Kylie Jenner earned an estimated $9 million last year. As of 2016, Kim Kardashian has a reported net worth of $51 million. Kylie Jenner, who is only 19, had an estimated net worth $18 million.
While the Kardashians and genders are most known for being famous for being famous, the creation of products has helped them surpass from being in just appearing on a reality show to legitimate business moguls.
Kylie Jenner first launched her lip kit on November 30, 2015. Each kit came complete with a matte lipstick and lip liner. Over the next year, she released different shades every few months. She launched her first sister collaboration with Khloe Kardashian in November 2016. Together, they created the Koko Collection.
Collaborating with her famous sisters as part of Jenner's smart strategies. Most recently, she teamed up with Kim Kardashian to create limited-edition lipsticks. In fact, the partnership with Kim Kardashian was so popular that it sold out within minutes after the make-up product was released on April 27.
Another strategy that makes Janice so successful is her ability to connect with her millennial fan base. She is recognizable and is one of the most popular entities on Snapchat. In fact, she has overall 175 million followers on social media.
Ultimately, one people buy clothes, fitness and beauty products they do it based upon who they aspire to be. Clearly, Jenner's audience is willing to pay extra to buy Kylie Jenner's branded makeup line. According to reports, some brands offer similar products for less money. However, people are attracted to Jenner and her name. That said, in the consumer product market, there is a lot of competition. But, if Jenna continues to integrate her personality with each product whether it be makeup, clothes, or accessories, generate may still be able to remain on top.