4 Signals That Make Your Video Go Viral On Facebook
Four top signals used by the social media algorithm to determine which videos get an extensive distribution on Facebook are described in our article.
In summary, the most apparent signals for video distribution are:
- Audience retention
- Audience loyalty
We will provide more detail about each signal in the sections that follow. According to Meta's blog post, this is their video distribution strategy:
"Facebook's video ecosystem values original content and encourages intentional and loyal consumption. We want videos on our platform to be authentic, enduring, and entertaining, which can turn casual viewers into passionate fans."
In other words, your material will most likely get more exposure if you make creative videos that people keep coming back to watch. That's the short answer. For further information, please continue reading.
- Originality videos created by the person who is publishing them will be prioritized on Facebook. If a video isn't 100% original, but the creator adds something meaningful to it, Facebook will still prioritize it.
An example of semi-original content would be someone adding their commentary to a video made by someone else. However, Meta stresses that people should avoid publishing content they didn't have a significant hand in creating.
- Audience Retention
A compelling distribution signal for material on Facebook is to keep viewers interested until the end of a video.
As Meta explains in a blog post:
"Retention is one of the indicators of how well the content was received by the audience – a slow and gradual decline in the audience retention graph can show that the topic and structure of the video match well with what your audience wants to see, while an early drop off may mean that the content isn't what the viewer expected."
According to Meta, the best way to produce a video is by having a set storyline, making it easily viewable on mobile devices, and ensuring high production quality. By following these steps, you are more likely to keep your audience engaged throughout the entire video.
- Audience Loyalty
The Facebook algorithm also considers audience loyalty and utilizes viewership retention as a video ranking signal.
Loyalty is the frequency people return to watch more of the creator's material. When Facebook users search for a creator's videos or go to the creator's profile to view their stuff, the loyalty signal is even more vital.
The multiplier recommends producing "bonus" material between high-production uploads to boost viewership retention. For example, you could post low-production reels while developing your next long-form video.
According to Meta, writing clear titles and descriptions and adding hashtags relevant to your post helps optimize Facebook search results.
Facebook prioritizes content that encourages discussions and interactions. A user may, for example, share a video with a friend based on the recommendation of a friend.
Although comments and reactions are ranking signals, creators should avoid employing engagement bait strategies.
As discussed in the next section, engagement bait is one of Facebook's negative ranking signals.
Negative Ranking Signals For Video On Facebook
You may take specific measures to reduce the number of times your videos are shared on Facebook. If you want your films to be seen by a large audience, meta advises avoiding these activities:
- Bait: Encouraging people to react to material, such as by writing captions like, "agree if you like this article!"
- Watch bait: Tricking viewers into watching your content by withholding information.
- Clickbait: If you want your video to be eligible for monetization, avoid the following compromising tactics:
- Luring viewers to click on a link for intentionally omitted information.
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