Donald Trump's presidential campaign targeted The Walking Dead fans to win the election.
Jared Kushner, Donald Trump's son-in-law, had a major part in helping elect Donald Trump. Kushner achieved the results by targeting specific Trump platforms to specific TV audiences based on the type of TV show they enjoyed.
Kushner's data found that The Walking Dead
viewers in certain areas were more likely to agree with Trump on immigration issues and as a result the Trump campaign ran immigration ads during the TV show.
Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.
Apparently, this was the first time a strategy like Kushner's had been used, though considering that Trump won the election there is no doubt that political campaigns will use this tactic in the future.
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