Disney Parks is considering demand pricing, marking the first time in which the company would adjust prices based on attendance.
The Walt Disney co. is currently considering adding demand-based pricing for its theme parks, according to WSJ.
The change, in which ticket prices would fluctuate based upon how many people are in the theme parks would make it the first time for such pricing policy since Disney first opened in 1955.
“We have to look at ways to spread out our attendance throughout the year, so we can accommodate demand and avoid bursting at the seams,” Walt Disney Parks and Resorts chairman Bob Chapek told the Journal.
Chapek said the company plans to increase attendance during the slower periods by decreasing the prices, and raising prices during the peak days.
Currently, a single-day ticket for Disneyland is $99. Meanwhile, Walt Disney World’s Magic Kingdom is $105 for a single-day admission.
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