Covergirl Hires a Guy to Become the Face of the Brand

James Charles, a 17-year-old aspiring makeup artist from New York is the new face of Covergirl.

Just one year ago, Charles started experimenting with makeup on himself, launching an Instagram account that now has more than 400,000 followers and a YouTube account with nearly 100,000 subscribers. CoverGirl announced on Tuesday that Charles is officially the newest face of the brand and the first ever guy to represent them.

“I really hope that as the first male CoverGirl that I am able to inspire others and give other people confidence to try out makeup! Hey, if a random 17-year-old guy can do it, you DEFINITELY can too!”

Charles joins Sofia Vergara, Janelle Monáe, Pink and many more. What do you think? Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.