Who needs promotion? Obviously, not Beyonce.
The pop songstress’ new self-titled surprise album is No. 1 on iTunes only hours after its unannounced, exclusive release on the music-buying platform. That’s pretty impressive considering that many people went to bed last night not even knowing that Beyonce had a new album.
At the time of this writing, the non-explicit version of her new offering is sitting at No. 3 on iTunes. Only Childish Gambino’s (Donald Glover of “Community”) “Because the Internet” separates the two Beyonce options.
Currently, only individual songs and videos off "Beyonce" will be for sale next Thursday, and the album will most likely do amazing on the charts. But for now, Mrs. Carter's 'visual album' offering can only purchased in its entirety.
Beyonce’s new album features collaborations with husband Jay Z, Justin Timberlake and others. Even daughter Blue Ivy is featured in both a song and the video for “Blue.”
The album was first unveiled around 9 p.m. PT Thursday night. It was quietly uploaded to iTunes, a Facebook post, press release and Beyonce.com homepage makeover followed.