Are you interested in a new career? GUESS Fashion is now hiring PR & Influencer Assistant.
Guess is an American brand founded in 1981 by the Marciano brothers. The company is best known for its fashion apparel and accessories but also manufactures watches, jewelry, and perfumes. Guess products are sold in over 80 countries worldwide, and the brand has a strong presence in the United States, Europe, Asia, and Latin America.
In recent years, Guess has expanded its business into new home furnishings and children’s clothing markets. Guess is a lifestyle brand that embodies a youthful, sexy, and adventurous spirit. The brand’s marketing campaigns are often provocative and feature some of the world’s top supermodels. Guess products appeal to customers who want quality, stylish and affordable products. The company’s philosophy is to provide “a sexy, contemporary lifestyle for the young, sexy, and adventurous.”
In addition to apparel, Guess also manufactures watches, jewelry, and perfumes. The brand’s watches are designed to be both fashionable and affordable. Guess jewelry collections are often inspired by the latest fashion trends. The company’s perfumes are developed in collaboration with some of the world’s top fragrance houses.
Today, Guess is a global lifestyle brand with a strong presence in the United States, Europe, Asia, and Latin America. The brand’s products are sold in over 80 countries around the world. Guess has come a long way from its humble beginnings as a small jeans company in 1981.
According to the job posting, "Communicate with all major fashion/lifestyle publications to ensure all requests are properly met. Track upcoming media placements and features. Satisfy and track editorial credit requests to guarantee accurate placement. Handle celebrity/editor/influencer gifting. Update customer service log with confirmed placements and distribute internally. Support the Public Relations team in all aspects.
Manage sample coordination. Oversee current line, ensuring all product is produced before sending out to publications. Maintain media lists/blogger decks."
Job Responsibilities include the following:
- Assist with garnering fashion press coverage for GUESS brands through showroom maintenance, sample tracking, and editorial outreach.
- Research, write press releases and pitch emails, develop relationships with media contacts, and coordinate promotional activities.
- Responsible for managing social media accounts and executing influencer marketing campaigns.
- Your goal is to help the team achieve its objectives by providing quality support and assistance. This requires excellent communication skills, both written and verbal, as well as strong organizational abilities.
- You must be able to work independently and be comfortable taking on multiple tasks at once.
- The ability to think creatively and develop new ideas is also essential.
GUESS Fashion Public Relations Qualifications include the following:
- A bachelor's degree in public relations, communications, or a related field
- Strong writing and editing skills, as well as experience crafting press releases, media pitches, and other communications materials
- A minimum of 0-2 years of experience in the fashion industry, focusing on public relations and/or social media.
- Excellent communication skills, both written and verbal.
- A strong understanding of the fashion industry, current trends, and key players.
- Proven relationships with fashion media outlets and influencers.
- Creative thinking and problem-solving skills.
- Ability to work well under pressure and meet deadlines.
- Detail-oriented and organized.
- Passionate about fashion and trends, with a strong understanding of the GUESS brand identity.
Interested? Apply Now
What is a Public Relations and Influencer Assistant?
PR and influencer assistant is a position that supports public relations and influencer professionals. These assistants help with research, media relations, event planning, and other administrative tasks. Sometimes, they may also be responsible for creating content or managing social media accounts.
The duties of a PR and influencer assistant vary depending on the size of the company or organization they work for. However, common responsibilities include maintaining media lists, drafting press releases and pitch letters, coordinating interviews, and conducting research. They may also be responsible for arranging travel plans and scheduling appointments.
An essential aspect of the PR and influencer assistant role is building and maintaining relationships with media members. This includes pitching media outlets with story ideas, following up on media coverage, and cultivating relationships with reporters and influencers.
PR and influencer assistants typically work in an office setting, although they may be required to travel to events or meetings. They usually work full time, although some positions may be part-time or project-based.
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