Warner Bros. creates a Harry Potter global franchise development team to manage and expand the series.
As Warner Bros
. continues to expand partnership with J.K. Rowling
, Warner Bros.
has created a Harry Potter
global franchise development team.
According to Variety
, Warner Bros. Entertainment
has created a new team to "develop and execute a high-level strategic vision for the Harry Potter brand and its ancillary businesses, Warner Bros. said Wednesday.
The decision to create a franchise development team is a response to the partnership with J.K. Rowling and plans to expand the Harry Potter
The franchise development team will focus on the future productions and existing tours, merchandise and other digital services.
This includes, among other projects: a new film series in Fantastic Beasts and Where to Find Them; the Warner Bros. Studio Tour London The Making of Harry Potter; the recent opening of The Wizarding World of Harry Potter at Universal Studios Japan; the expansion of The Wizarding World of Harry Potter at Universal Studios Florida; a suite of Harry Potter digital services, and products including J.K. Rowlings own initiative, Pottermore; and a future Harry Potter stage play, which will open in Londons West End next year. [Variety]
According to reports, the new service will partner with J.K. Rowling
's group, The Blair Partnership
. Managing director and President, Josh Berger commented on the new development team. With Harry Potters consumer touch-points continuing to grow and flourish, I am confident that this talented, cross-company global team will enable us to take full advantage of the many opportunities ahead helping to bring Harry Potter in all its future incarnations to fans all over the world.
There are no details as to what other productions Warner Bros.
and J.K. Rowling
have planned. But, it does open the door to a Harry Potter prequel or other productions. At the same extent J.K. Rowling
created a fantastic world that can be explored from many different directions.
Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.