Jordan Peele’s first movie, Get Out, was a box office hit. In fact, the production ended becoming the highest grossing movie of 2017 beating out Disney’s Beauty and The Beast and other blockbuster production. So how did he do it?

In a recent interview with the Producers Guild of America, Jordan Peele sat down and revealed his secrets to filmmaking. Ultimately, Peele provides a candid look at the challenges and opportunities facing producers today in the creative marketplace.

Essentially, it all begins with this question: “…what’s my favorite movie that hasn’t been made?”

You can check out the video below: