SeaWorld finally admits that the Blackfish movie has hurt the company.
Since the release of ‘Blackfish’, a documentary critical of the treatment of Orcas at SeaWorld many people have condemned, boycotted, and downright despised the theme park attraction.
Months following the release of ‘Blackfish‘, SeaWorld went on a Public Relations campaign discrediting the documentary. Furthermore, SeaWorld execs argued that despite the bad PR for ‘Blackfish‘, people are still interested in attending the theme park.
However, SeaWorld announced on Wednesday that the documentary “Blackfish” had negatively affected the amusement park sales and revenue. According to the NYMag, SeaWorld’s stock plummeted more than 20%, after the company showed their shrinking revenue.
SeaWorld admitted for the first time that Blackfish may be hurting attendance, blaming people skipping their parks owing to “recent media attention surrounding proposed legislation in the state of California.”
The “Orca Welfare Safety Act,” is a piece of legislation that would put in place rules and regulations as to how Orcas should be treated and kept. California legislatures want to make it illegal for theme parks to contain killer whales in the state. California Assemblyman and the chair of the Assembly Budget Subcommittee on Natural Resources and Transportation for California’s 50th district, Richard Bloom, has introduced a bill that would require organizations to end the use of orcas in theme park attractions, and only permit them to keep killer whales captive for research, rescue, and rehabilitation purposes.
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