Entertainment NewsMarvel CEO Doesn't Believe Female Superheroe Movies Are Profitable

Marvel CEO Doesn’t Believe Female Superheroe Movies Are Profitable

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Marvel CEO doesn’t believe in female superheroes.

Marvel CEO Ike Perlmutter strongly believes female superheroes are not profitable. An email exchange between Perlmutter and Sony CEO Michael Lynton has been made public after WikiLeaks uploaded new content from the Sony hack.

Here’s what Perlmutter sent Lynton, presumably a follow-up to a conversation the men had about whether or not to make more “female movies.”

“From: “IP” 
To: “Lynton, Michael”
Subject: Female Movies
Date: Thu, 7 Aug 2014 05:32:50 -0400

Michael,
As we discussed on the phone, below are just a few examples.  There are more.

Thanks,

Ike

1.  Electra (Marvel) – Very bad idea and the end result was very, very bad. http://www.boxofficemojo.com/movies/?id=elektra.htm

2.  Catwoman (WB/DC) – Catwoman was one of the most important female character within the Batman franchise. This film
was a disaster.  http://www.boxofficemojo.com/movies/?id=catwoman.htm


3.   Supergirl – (DC) Supergirl was one of the most important female super hero in Superman franchise. This Movie
came out in 1984 and did $14 million total domestic with opening weekend of $5.5 million. Again, another disaster.

Best,

Ike

The analysis of “female movies” seems pretty narrow minded. ‘The Hunger Games’ is an extremely profitable movie franchise that is led by a female character, and while Katniss is not a superhero, she is certainly described as one. Either way, it may be a very long time before Marvel ever puts forth a female super hero movie but, at least we know why.

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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