Hasbro Studios is creating a ‘My Little Pony’ movie to the big screen in 2017.
Thanks to the wildly successful Transformers franchise, the GI Joe TV series, Hollywood is extremely interested turning toys in feature films. Adam Sandler’s production company, Happy Madison bought the production rights to Candy Land.
In an attempt to follow in Marvel Studio’s footsteps, Hasbro Studios is creating its own studio called Allspark Pictures, so it could find other ways to profit from the toys kids love.
“We will continue to make big tentpole movies with our studio partners,” says [Hasbro Studios president] Davis of franchises like “Transformers” and “G.I. Joe,” at Paramount, and “Monopoly” and “Candy Land” at Sony, “but there is another set of movies where we feel we have an opportunity to have a bit more control over the budgeting, financing, calendarization, marketing and creative of our films. There are new economic models that fit certain films.” (Via Variety)
The new production company will self-finance their own movies or join forces with other companies to produce feature films.
My Little Pony feature characters with colorful bodies, manes and “cutie marks” on their sides. The franchise launched four animated series and has had strong sales in the 1980s and then once again in 2010 after growing in popularity. The resurgence in popularity may be due to the growing trend of “bronies”, adult fans of “My Little Pony” which is surprising and yet a little terrifying.
The new My Little Pony movie will be released in 2017.