Abigail Ratchford makes $170,000 a year as an Instagram model. Before she became famous she worked three jobs to pay the bills. Now, using the social media platform, she makes more money than most actors.
Abigail Ratchford was working as a paralegal, secretary and bartender until she found Instagram. Now the Instagram model takes home more than $170,000 a year. The 25-year-old model, who has nearly 8 million followers on Instagram, started her claim to fame in 2013 when a professional photographer asked her to take photos to build up his portfolio. She told the New York Post that she immediately drew attention from bloggers who spotted the photos on his Facebook page.
Her photos caught the attention of Maxim, Sports Illustrated Swimsuit and Barstool Sports. Before capitalizing on her popularity, Ratchford worked three jobs and earned less than $600 a week in Scranton, Pennsylvania. ‘I was thinking that there had to be more to life than this hamster wheel that I was on,’ she told the newspaper.
Now she makes more than $170,000 per year, which she gets from product endorsements and merchandise sales.
After she created her Instagram page, she received 20,000 followers. Seven months later she was up to 100,000 after she started posting consistently.
“A lot of my fans are college-aged guys, so I definitely make products [targeted at] them.
Ratchford said she once signed with a manager, she started getting offers to work with other influencers on social media.
“For every million [followers], you can charge up to $1,500 a post,’ she said. But now that she has almost eight million followers, brands typically cap the fee at about $6,000 per post.”
Lately, she’s been uploading makeup tutorials and beauty tips on her Snapchat. “I’m thinking long term. By 35 I want to be married and have kids, and I can’t be posting these photos,’ she told the Post. ‘Females are the ones who are gonna be spending the most money on weight loss and beauty products.’
Thanks to her large and growing social media following, Ratchford has also appeared in several feature films and TV shows including shows on ABC and E! Networks.