6 Uses of Propaganda that Hollywood Uses to Sell Movies

Project Casting

Hollywood uses propaganda a lot to sell movies. But, it begs the question, are we getting brainwashed?

Hollywood always changes their marketing techniques and strategies. But, recently some of the biggest movies have used propaganda to convince movie goers to check out their feature films.

Recently, new movie posters for Transformers: Age of Extinction started appearing in major cities, but instead of selling the movie in a traditional sense, they are appealing to audiences as if they are trying to brainwash you with anti-Transformer propaganda.

This type of marketing techniques attempts to evoke emotions and imagery that historically has been used to intimidate people or serve as public service announcements to warn people about possible threats to their life.

But, Transformers are not the only one. So here are 5 movies that have used propaganda marketing to sell movies.

1. Transformers: Age of Extinction

After Shia LeBeouf’s 2011 Transformers movie, Transformers: Dark of the Moon, Transformers are seen as a problem to the real world.

Paramount Pictures / Via impawards.com
Paramount Pictures / Via impawards.com
Paramount Pictures / Via impawards.com

2. The Hunger Games: Catching Fire’

Lionsgate / Via impawards.com
Lionsgate / Via impawards.com

The point of which to sell the idea that Katniss Everdeen and Peeta Mellark are the true winners of society. Despite everything that is going wrong behind the scenes and the starving people.


3. X-Men: Days of Future Past

During the 2013 San Diego Comic-Con, fans were shown posters for the next X-Men feature film. The movie posters presented the mutant hunting Sentinels as if they were hunting down a terrorist group.

X-Men Days of Future Past

4. The Purge

In the movie The Purge, Hollywood marketing strategists centered on making the movie as realistic to modern day society as they could. The Purge centers on a 12-hour period in which any and all crime is legalized.

The Purge5. District 9

Many say that the 2009, District 9 sparked the use of propaganda to influence people to go to see their movies. The movies centers on a segregated group of Aliens in modern day Johannesburg,  and evokes emotion of segregation.

TriStar Pictures / Via impawards.com
TriStar Pictures / Via impawards.com

6. Rise of the Planet of the Apes

Rise of the Planet of the Apes took a different route. They posted a video of a monkey that was able to shoot a gun demonstrating how Apes were getting smarter and action needs to be done to contain them. The video now has over 31 million views.

What do you think of the movie marketing strategy? Do you think these top of marketing techniques manipulate and brain wash people to watch the movies? Do you think this is a successful marketing campaign? Share with us your thoughts in the comments below!
Discuss this story with fellow Project Casting fans on Facebook. On Twitter, follow us at @projectcasting.