Could you quit using your smartphone for a whole year? Vitaminwater wants to find out and will pay you $100,000 if you can do it.
How to apply for the Vitaminwater contest?
To enter the contest, you need to post a tweet on Twitter or a photo on Instagram, including the hashtags #nophoneforayear and #contest, and outlining what you’d do if you couldn’t swipe or scroll for a year. The deadline to enter is January 8, 2019.
Vitaminwater will select a contestant around January 2019, according to the contest rules and give them a 1996 era cell phone. For the next year, if you are selected, you can not use any smartphones or tablets at all, even those belonging to other people, but you can use laptops and desktop computers. Smart devices such as Google Home and Amazon Echo are okay as well.
If you can go a whole year carrying around an old cell phone, you will win $100,000. If you last only six months, you get $10,000.
How will Vitaminwater know if you cheated? Before receiving the money, the contestant will need to submit to a lie-detector test.
Why is Vitaminwater doing this?
The company’s associate brand manager, Natalia Suarez, told CNBC that Vitaminwater likes shaking things up. “We don’t think there’s anything more boring than mindlessly scrolling through your phone, and this is an opportunity to take that stance against routine and give someone $100,000 to do something uniquely awesome with their time,” she says.
Could you really stop using your smartphone?
It is important to keep in mind over 90% of Americans own a smartphone, according to a Pew Research Center study, and it has an increasing influencer on millennial’s daily lives. According to a Gallup polling, about 80% of millennials use a smartphone to accomplish an everyday task, such as paying bills, shopping, watching content or listening to music.
Those between the ages of 18 to 34 spend about two and a half hours on their phone every day consuming entertainment content, according to a 2018 Nielsen Total Audience Report. In addition, a poll conducted earlier this year found 43 percent of millennials say they check their phone at least every 20 minutes.
Vitaminwater also points out, “You cannot be required to use a smartphone for work or other commitments,” which is a tough cookie to swallow considering 63% of workers use their cell phones every day for work-related functions.
What is Vitaminwater?
Vitaminwater was first introduced in 2000. Owned by parent company Energy brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company that manufactures and distributes various lines of enhanced water.
By 2002, the Glacéau line of waters was the top-selling enhanced water brand in the United States, with the company’s Vitaminwater being its best selling product. In 2006, the company earned US$350 million in revenues.
Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper 50 Cent landed a minority share of the company as part of an endorsement deal in the company.