Casting CallsMommy Blogger Upset Over Son's Lack of Instagram Likes

Mommy Blogger Upset Over Son’s Lack of Instagram Likes

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Mommy blogger’s post about her son’s low likes on Instagram is slammed on social media.

The film industry is changing. Hollywood’s biggest casting directors have said time and time again that the number of social media followers is arguably more important than acting talent due to the return on investment. As a result, influencers can have a major impact on the entertainment industry. But, what happens when one child is not getting as much attention on social media than others. What should a parent do? This is an issue that one Georgia mother ran across on her Instagram account.

Katie Bower and her husband, Jeremy, have five children and live in Georgia. The Mommy Blogger posted on Instagram and Facebook to mark the birthday of their second of four sons, who turned 6.

Bowser discussed what she loves about her son saying, “ My [son] was just the best baby….cuddly and easy…a hard toddler…always on the move and slow to talk which led to lots of crying….and one of the most helpful and sweet hearted little boys. He is quiet except when he’s not….overflowing with unique personality. He hates the car and is a complete homebody. He loves art and sports and is quick with a joke. He loves organizing and quality time and says one day he is gonna be a daddy to one hundred babies ? And when he hugs and kisses you, you believe it.”

Bower wrote about how her sons never got “as many likes” as her other photos, and she had struggled with the lack of engagement of her son’s posts for years.

Bower later blamed Instagram’s algorithm to the child to blaming herself.

Guys I am gonna be perfectly honest…Instagram never liked my Munchkin and it killed me inside. His photos never got as many likes. Never got comments. From a statistical point of view, he wasn’t as popular with everyone out there. Maybe part of that was the pictures just never hit the algorithm right. Part might be because he was “the baby” for a very short amount of time…And people like babies. I say all that because I want to believe that it wasn’t him…that it was on me. My insufficiency caused this statistical deficit because obviously my Munch should get ALL the love and squinty eyes are totally adorable. 

She then asked her followers to give him likes for his birthday.

so can we do this right? Because I truly KNOW that my Munch deserves alllllll the likes…whether or not a stranger gives it to them. And on his sixth birthday – I am thankful that I know that…that no matter what other people think of me or my kids or my marriage or my house or my life or my everything…that they are 1000000000x better in real life than any tiny little picture could hold.

Many people started to bash her on social media. One Twitter user said, “These women use their kids’ faces to promote content and products that they will make money off of. It is the 2018 version of turning your kids into child stars and profiting off of them, and who knows what kind of long-term impact it’ll have?!”

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Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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